16.8 References

Tomi Ahonen, “Trillion with a T, the Newest Giant Industry Has Arrived: The Money and Meaning of Mobile,” Communities Dominate Brands, December 10, 2008, http://www.communities-dominate .blogs.com/brands/2008/12/trillion-with-a.html (accessed December 15, 2008).

Matthew Buckland, “The Future of Social Networking—A Concept Investigation with Augmented Reality,” matthewbuckland.com, October 1, 2009, http://www.matthewbuckland.com/ ?p=1041 (accessed June 24, 2010).

“Clickatell: Get Instant Cover before Travelling; Metropolitan Life and Clickatell Introduce the World’s First Insurance by Mobile Phone in South Africa,” InsuranceNewsNet, May 8, 2006, http://insurancenewsnet.com/article.asp?n=1&neID=200705083600.3_70ed00196de34624 (accessed November 14, 2008).

Kim Dushinski, “Text-to-Donate Alive and Well in U.S.,” Mobile Marketing Watch, July 18, 2008, http://www.mobilemarketingwatch.com/text-to-donate-alive-and-well-in-us-1107 (accessed June 24, 2010).

Katie Fehrenbacher, “10 Things to Know About Short Codes,” GigaOM, March 16, 2007, http://gigaom.com/2007/03/16/10-things-to-know-about-short-codes (accessed November 14, 2008).

Jonathan Fildes, “Texts Tackle HIV in South Africa,” BBC News, October 24, 2008, http://news.bbc.co.uk/2/hi/technology/7688268.stm (accessed November 14, 2008).

Internet World Stats, http://www.Internetworldstats.com (accessed December 17, 2009).

“Introduction to Mobile Search,” Mobile Marketing Association, August 2008, http://www.mmaglobal.com/mobilesearchintro.pdf (accessed June 24, 2010).

Ivan Komarov, “Economic Crisis and USSD: Time to be Reasonable!” Eyeline Communications, November 20, 2008, http://www.eyeline.mobi/blog/category/ussd/Eyeline (accessed November 14, 2008).

Ignacio Mas and Kabir Kumar, “Banking on Mobiles: Why, How, for Whom?” CGAP Focus Note 48 (June 2008), http://www.cgap.org/p/site/c/template.rc/1.9.4400 (accessed June 24, 2010).

Alan Moore, “Mobile as the 7th Mass Media: An Evolving Story,” white paper, SMLXL, May 2007, http://smlxtralarge.com/wp-content/uploads/2008/03/smlxl-m7mm-copy.pdf (accessed June 24, 2010).

“MXit Users Exceed 14 Million,” IT News Africa, July 14, 2009, http://www.itnewsafrica.com/?p=2881 (accessed December 11, 2009).

“Understanding Mobile Marketing: Technology and Reach,” Mobile Marketing Association, May 2007, http://www.mmaglobal.com/uploads/MMAMobileMarketing102.pdf (accessed June 24, 2010).