Chapter 13 Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt

Learning Objectives

1. Look at the role a sustainability-focused mission and strategy can play in identifying organizational purpose and guiding a business.
2. Understand the complexity of managing what can be at times competing and conflicting environmental, social, and business demands and values.
3. Describe how sustainability-focused strategy can contribute to competitive advantage in local and global markets.