13.9 E-mail Blast

Figure 13.13

This e-mail blast was sent to the New Yorker’s list as part of an added-value for the print buy. It was geo-targeted to readers who would be able to attend NewsBreaker Live in White Plains, New York.

Late in the campaign SS+K utilized the e-mail blast to promote the NewsBreaker Live game as it appeared in White Plains, New York. Each print ad had the URL http://www.spectrum.msnbc.com.