13.10 Spectrum Home Page

Figure 13.14

This page on the msnbc.com site, coined the “Spectrum Page,” is a destination for all elements of the campaign. Users can view TV spots, download NewsSkimmer, and play NewsBreaker all from one place.

Figure 13.15

A full timeline of all the work that SS+K and msnbc.com did together from pitch to launch of the first ever msnbc.com branding campaign.